Beyond Digital: The Hottest Trends of Korea’s MZ Generation You Must Experience
Published: February 5, 2026 | By: Kaiser Story | Category: All About Korea Seoul is a city that never sleeps, constantly evolving at a dizzying pace. In this hyper-digital society, a fascinating paradox is unfolding: the MZ generation (Millennials and Gen Z), who were raised with smartphones in their hands, are falling head over heels for "tangible" analog experiences. While everything can be done with a simple tap on a screen, young Koreans are flocking to physical spaces to wait in long lines for popup stores, cram into tiny booths for paper photos, and concentrate intensely on grabbing plushies with a mechanical claw. Today, we’ll dive deep into the three major pillars of Korea's current "Play Culture" and the psychology behind them. 1. The Grand Comeback: The Revival of Claw Machine Arcades If you walk through vibrant neighborhoods like Hongdae, Gangnam, or Konkuk University, you...